Easycard 20th Interaction

dosomething studio was commissioned by MRT (Metro Taipei) to develop their 20th anniversary marketing campaign. The campaign comprises two closely connected parts:

The first part features a carbon reduction Monopoly game, where players move through the map by undertaking actions that reduce carbon emissions, such as using the subway, bus, or public bikes. The map mirrors the geography of Taiwan, and a unique species of flower grows differently based on each individual's carbon footprint.

The second segment involves an installation at the city center station. This facility gathers 'lohas' energy from all people to nurture a 'world tree.' Moreover, the device displays an individual's unique flower in real size.

As a part of the team, I contributed to developing the concept art, including colors, style, game map, environmental props, and the logic behind the flower's growth. Additionally, I provided assistance in the initial stages of crafting the video script for the press.

The result successfully garnered public interest, drawing attention to the extensive history of MRT's service. Credit: Creative Director: Cowper Wang Director: Jason Tseng Graphic Design by Kaiwen Yang

Concept Art by Litien Poeng

UI Design by Anzo Chen

Flower Generating System by JiaYu Lu

3D Map Modeling by YuHao Shen, LiRen Chang

Art Design: Litien Poeng

More Detail at dosomething studio's Behance